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Prada Beauty IRL
Art direction with Emma Bäck

Showcasing the brand’s differents fragrances through each of their unique atmospheres in an elevated way. 

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parfuum
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ange
parfum2
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violet2
candy
violet

Credits

Client Prada Beauty
Photographer Eva Wang
Creative Director Mads Rasmussen
Production AKQA, Saké Paris
Producers Laura Fitoussi, Amandine Winter